Insights
About /
Mission
Clients
Challenge
Solution
Process
Services
LET'S TALK
15
Strategic Design Partner for Ambitious Founders
I help startups build digital products that align brand, strategy, and business.
Book Your call
CLIENTS & PARTNERS
From Enterprise to Early Stage
CHALLLENGE
The Market Reality
$1311.5B
Invested in Ai Startups
Record investment creating fierce competition
1,2245
Unicorns Globally
Elite market demanding strategic differentation
900%
Startup failure rate
Poor strategy and brand alignment driving failure
The current market is brutal.
1,000s of startups competing for attention.
90% fail and 20% killed by competition.
SOLUTION
Founders Need More
Strategy
Most design partners make things pretty. You need someone who builds brands from the business up, not the logo down.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="IkOYluW5l-2821669654-linear-gradient" x1="1.0000000000000002" x2="-2.220446049250313e-16" y1="1" y2="0"><stop offset="0" stop-color="rgb(254, 242, 205)"/><stop offset="1" stop-color="rgb(249, 67, 6)"/></linearGradient></defs><path d="M 10 0 C 15.523 0 20 4.477 20 10 C 20 15.523 15.523 20 10 20 C 4.477 20 0 15.523 0 10 C 0 4.477 4.477 0 10 0 Z M 10 2 C 5.582 2 2 5.582 2 10 C 2 14.418 5.582 18 10 18 C 14.418 18 18 14.418 18 10 C 18 5.582 14.418 2 10 2 Z M 13.285 12.321 C 13.522 11.981 13.989 11.898 14.329 12.135 C 14.669 12.371 14.753 12.839 14.517 13.179 C 13.524 14.604 11.871 15.539 10 15.539 C 8.129 15.539 6.476 14.604 5.483 13.179 C 5.247 12.839 5.33 12.371 5.67 12.135 C 6.01 11.898 6.477 11.982 6.714 12.321 C 7.438 13.361 8.64 14.039 10 14.039 C 11.36 14.039 12.561 13.361 13.285 12.321 Z" fill="url(%23IkOYluW5l-2821669654-linear-gradient)" height="20px" id="IkOYluW5l" transform="translate(2 2)" width="20px"/></svg>)
Customers understand what you sell
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="S_OJ9sOYu-917319366-linear-gradient" x1="0" x2="1" y1="1.1102230246251565e-16" y2="0.9999999999999999"><stop offset="0" stop-color="rgb(249, 67, 6)"/><stop offset="1" stop-color="rgb(254, 242, 205)"/></linearGradient></defs><path d="M 16 2 L 20 2 L 20 5 C 20 7.695 17.868 9.89 15.198 9.994 C 14.32 11.515 12.796 12.614 11 12.915 L 11 16 L 15 16 L 15 18 L 5 18 L 5 16 L 9 16 L 9 12.915 C 7.204 12.614 5.679 11.515 4.801 9.994 C 2.132 9.889 0 7.695 0 5 L 0 2 L 4 2 L 4 0 L 16 0 Z M 6 7 C 6 9.209 7.791 11 10 11 C 12.209 11 14 9.209 14 7 L 14 2 L 6 2 Z M 2 5 C 2 6.328 2.864 7.453 4.061 7.848 C 4.021 7.571 4 7.288 4 7 L 4 4 L 2 4 Z M 16 7 C 16 7.288 15.978 7.571 15.939 7.848 C 17.135 7.454 18 6.329 18 5 L 18 4 L 16 4 Z" fill="url(%23S_OJ9sOYu-917319366-linear-gradient)" height="18px" id="S_OJ9sOYu" transform="translate(2 3)" width="20px"/></svg>)
Investors see why you'll win
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="Z_V06xFl7-3648252773-linear-gradient" x1="0" x2="1" y1="1.1102230246251565e-16" y2="0.9999999999999999"><stop offset="0" stop-color="rgb(249, 67, 6)"/><stop offset="1" stop-color="rgb(254, 242, 205)"/></linearGradient></defs><path d="M 2.109 14.628 C 2.115 14.63 2.125 14.633 2.139 14.638 C 2.167 14.647 2.211 14.662 2.27 14.68 C 2.388 14.717 2.566 14.771 2.8 14.837 C 3.268 14.968 3.958 15.145 4.833 15.322 C 6.586 15.677 9.074 16.032 12 16.032 C 14.926 16.032 17.414 15.677 19.167 15.322 C 20.042 15.145 20.732 14.968 21.2 14.837 C 21.434 14.771 21.612 14.717 21.73 14.68 C 21.789 14.662 21.833 14.647 21.861 14.638 C 21.875 14.633 21.885 14.63 21.891 14.628 C 21.894 14.627 21.896 14.627 21.897 14.626 C 21.898 14.629 21.917 14.679 22.2 15.449 C 22.501 16.269 22.503 16.273 22.502 16.273 L 22.501 16.274 C 22.5 16.274 22.498 16.274 22.496 16.275 C 22.493 16.276 22.489 16.278 22.484 16.279 C 22.474 16.283 22.46 16.288 22.442 16.294 C 22.406 16.306 22.353 16.322 22.286 16.344 C 22.15 16.386 21.953 16.446 21.7 16.517 C 21.193 16.66 20.458 16.847 19.533 17.034 C 18.322 17.28 16.783 17.523 15 17.662 L 15 22.154 L 9 22.154 L 9 17.662 C 7.217 17.523 5.678 17.28 4.467 17.034 C 3.542 16.847 2.807 16.66 2.3 16.517 C 2.047 16.446 1.85 16.386 1.714 16.344 C 1.647 16.322 1.594 16.306 1.558 16.294 C 1.54 16.288 1.526 16.283 1.516 16.279 C 1.511 16.278 1.507 16.276 1.504 16.275 C 1.502 16.274 1.5 16.274 1.499 16.274 L 1.498 16.273 C 1.498 16.273 1.502 16.261 1.8 15.449 L 2.102 14.626 L 2.103 14.626 C 2.104 14.627 2.106 14.627 2.109 14.628 Z M 14.4 12.243 C 14.4 13.531 13.325 14.575 12 14.575 C 10.675 14.575 9.6 13.531 9.6 12.243 C 9.6 10.955 10.675 9.911 12 9.911 C 13.325 9.911 14.4 10.955 14.4 12.243 Z M 3.6 9.328 C 3.6 10.294 2.794 11.077 1.8 11.077 C 0.806 11.077 0 10.294 0 9.328 C 0 8.362 0.806 7.579 1.8 7.579 C 2.794 7.579 3.6 8.362 3.6 9.328 Z M 7.2 4.081 C 7.2 5.047 6.394 5.83 5.4 5.83 C 4.406 5.83 3.6 5.047 3.6 4.081 C 3.6 3.115 4.406 2.332 5.4 2.332 C 6.394 2.332 7.2 3.115 7.2 4.081 Z M 13.8 1.749 C 13.8 2.715 12.994 3.498 12 3.498 C 11.006 3.498 10.2 2.715 10.2 1.749 C 10.2 0.783 11.006 0 12 0 C 12.994 0 13.8 0.783 13.8 1.749 Z M 20.4 4.081 C 20.4 5.047 19.594 5.83 18.6 5.83 C 17.606 5.83 16.8 5.047 16.8 4.081 C 16.8 3.115 17.606 2.332 18.6 2.332 C 19.594 2.332 20.4 3.115 20.4 4.081 Z M 24 9.328 C 24 10.294 23.194 11.077 22.2 11.077 C 21.206 11.077 20.4 10.294 20.4 9.328 C 20.4 8.362 21.206 7.579 22.2 7.579 C 23.194 7.579 24 8.362 24 9.328 Z" fill="url(%23Z_V06xFl7-3648252773-linear-gradient)" height="22.153846253615157px" id="Z_V06xFl7" transform="translate(0 0.925)" width="24.00000152587891px"/></svg>)
Your team knows the brand story
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="Z3uOJB6vZ-3253087312-linear-gradient" x1="0" x2="1" y1="1.1102230246251565e-16" y2="0.9999999999999999"><stop offset="0" stop-color="rgb(249, 67, 6)"/><stop offset="1" stop-color="rgb(254, 242, 205)"/></linearGradient></defs><path d="M 11.385 6.27 C 12.489 4.357 14.936 3.702 16.849 4.806 L 15.849 6.538 C 14.892 5.986 13.67 6.314 13.117 7.27 L 14.85 8.271 L 15.715 8.771 L 15.215 9.637 L 14.136 11.504 C 15.292 13.704 15.333 16.433 13.996 18.748 C 11.925 22.335 7.338 23.564 3.751 21.493 C 0.164 19.422 -1.065 14.835 1.006 11.248 C 2.342 8.934 4.725 7.604 7.208 7.505 L 8.287 5.637 L 8.787 4.771 L 9.653 5.271 Z M 8.652 9.004 L 8.35 9.529 L 7.743 9.503 C 5.758 9.417 3.798 10.412 2.738 12.248 C 1.22 14.878 2.121 18.242 4.751 19.761 C 7.382 21.279 10.746 20.379 12.265 17.748 C 13.325 15.912 13.206 13.718 12.139 12.041 L 11.814 11.529 L 12.116 11.004 L 12.982 9.502 L 9.519 7.502 Z M 21 8 L 18 8 L 18 6 L 21 6 Z M 20.207 2.207 L 18.207 4.207 L 16.793 2.793 L 18.793 0.793 Z M 15 3 L 13 3 L 13 0 L 15 0 Z" fill="url(%23Z3uOJB6vZ-3253087312-linear-gradient)" height="22.499208755873408px" id="Z3uOJB6vZ" transform="translate(1.5 0.5)" width="21.000097274780273px"/></svg>)
Competition becomes irrelevant
Execution
deadline
Other Design
Partners
Design
feedback
Revisions
More Revisions
More feedback
Launch
Strategy
Design
Review
Launch
Support
kick off
completion
Most designer partners work on design timelines. You need someone who works on yours.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="tbMXAdOgz-1241023220-linear-gradient" x1="0" x2="1" y1="1.1102230246251565e-16" y2="0.9999999999999999"><stop offset="0" stop-color="rgb(249, 67, 6)"/><stop offset="1" stop-color="rgb(254, 242, 205)"/></linearGradient></defs><path d="M 7.293 16.043 C 7.683 15.652 8.316 15.652 8.707 16.043 C 9.097 16.433 9.097 17.066 8.707 17.457 L 7.707 18.457 C 7.316 18.847 6.683 18.847 6.293 18.457 C 5.902 18.066 5.902 17.433 6.293 17.043 Z M 4.293 13.043 C 4.683 12.652 5.316 12.652 5.707 13.043 C 6.097 13.433 6.097 14.066 5.707 14.457 L 2.207 17.957 C 1.816 18.347 1.183 18.347 0.793 17.957 C 0.402 17.566 0.402 16.933 0.793 16.543 Z M 17.47 0.04 C 17.82 -0.062 18.198 0.035 18.456 0.293 C 18.714 0.55 18.81 0.929 18.709 1.279 L 14.209 16.779 C 14.11 17.118 13.84 17.38 13.498 17.468 C 13.156 17.556 12.792 17.457 12.542 17.207 L 1.542 6.207 C 1.292 5.957 1.192 5.593 1.28 5.251 C 1.368 4.909 1.631 4.638 1.97 4.54 Z M 4.151 5.988 L 7.203 9.04 L 11.246 6.824 C 11.684 6.584 12.164 7.064 11.925 7.503 L 9.708 11.545 L 12.76 14.596 L 16.281 2.466 Z M 1.293 10.043 C 1.683 9.652 2.316 9.652 2.707 10.043 C 3.097 10.433 3.097 11.066 2.707 11.457 L 1.707 12.457 C 1.316 12.847 0.683 12.847 0.293 12.457 C -0.098 12.066 -0.098 11.433 0.293 11.043 Z" fill="url(%23tbMXAdOgz-1241023220-linear-gradient)" height="18.749520098226885px" id="tbMXAdOgz" transform="translate(2.75 2.5)" width="18.74848556933388px"/></svg>)
Launch on time, every time
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="QTAOB1hAr-4203247384-linear-gradient" x1="1.0000000000000002" x2="-2.220446049250313e-16" y1="1" y2="0"><stop offset="0" stop-color="rgb(254, 242, 205)"/><stop offset="1" stop-color="rgb(249, 67, 6)"/></linearGradient></defs><path d="M 7.778 0.247 C 8.317 0.125 8.853 0.463 8.976 1.001 C 9.098 1.539 8.76 2.076 8.222 2.198 C 4.659 3.007 2 6.194 2 10 C 2 12.748 3.387 15.173 5.5 16.613 L 5.5 15 C 5.5 14.448 5.948 14 6.5 14 C 7.052 14 7.5 14.448 7.5 15 L 7.5 19 C 7.5 19.552 7.052 20 6.5 20 L 2.5 20 C 1.948 20 1.5 19.552 1.5 19 C 1.5 18.448 1.948 18 2.5 18 L 4.002 18 C 1.573 16.176 0 13.273 0 10 C 0 5.24 3.325 1.258 7.778 0.247 Z M 17.5 0 C 18.052 0 18.5 0.448 18.5 1 C 18.5 1.552 18.052 2 17.5 2 L 15.999 2 C 18.427 3.824 20 6.726 20 9.999 C 20 14.759 16.675 18.74 12.222 19.751 C 11.683 19.873 11.147 19.536 11.024 18.997 C 10.903 18.459 11.24 17.923 11.778 17.801 C 15.341 16.992 18 13.805 18 9.999 C 18 7.251 16.613 4.825 14.5 3.385 L 14.5 5 C 14.5 5.552 14.052 6 13.5 6 C 12.948 6 12.5 5.552 12.5 5 L 12.5 1 C 12.5 0.448 12.948 0 13.5 0 Z" fill="url(%23QTAOB1hAr-4203247384-linear-gradient)" height="20px" id="QTAOB1hAr" transform="translate(2 2)" width="20.000000376823387px"/></svg>)
Skip endless revision cycles
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="bBlJHNf4i-866360346-linear-gradient" x1="1.0000000000000002" x2="-2.220446049250313e-16" y1="1" y2="0"><stop offset="0" stop-color="rgb(254, 242, 205)"/><stop offset="1" stop-color="rgb(249, 67, 6)"/></linearGradient></defs><path d="M 8 0 C 8.818 0 9.546 0.297 10.124 0.876 C 10.454 1.205 10.688 1.585 10.832 2 L 15.5 2 C 17.985 2 20 4.015 20 6.5 C 20 8.985 17.985 11 15.5 11 L 14.832 11 C 14.688 11.415 14.453 11.794 14.124 12.124 C 13.546 12.703 12.818 13 12 13 C 11.182 13 10.454 12.703 9.876 12.124 C 9.546 11.794 9.312 11.415 9.168 11 L 4.5 11 C 3.119 11 2 12.119 2 13.5 C 2 14.881 3.119 16 4.5 16 L 5.168 16 C 5.312 15.585 5.546 15.206 5.876 14.876 C 6.455 14.297 7.182 14 8 14 C 8.818 14 9.546 14.297 10.124 14.876 C 10.454 15.206 10.688 15.585 10.832 16 L 16.586 16 L 15.543 14.957 C 15.152 14.567 15.152 13.934 15.543 13.543 C 15.933 13.152 16.567 13.152 16.957 13.543 L 19.707 16.293 C 19.895 16.48 20 16.735 20 17 C 20 17.232 19.919 17.456 19.773 17.634 L 19.707 17.707 L 16.957 20.457 C 16.567 20.848 15.933 20.848 15.543 20.457 C 15.152 20.067 15.152 19.433 15.543 19.043 L 16.586 18 L 10.832 18 C 10.688 18.415 10.454 18.794 10.124 19.124 C 9.546 19.703 8.818 20 8 20 C 7.182 20 6.455 19.703 5.876 19.124 C 5.546 18.794 5.312 18.415 5.168 18 L 4.5 18 C 2.015 18 0 15.985 0 13.5 C 0 11.015 2.015 9 4.5 9 L 9.168 9 C 9.312 8.585 9.546 8.206 9.876 7.876 C 10.454 7.297 11.182 7 12 7 C 12.818 7 13.546 7.297 14.124 7.876 C 14.453 8.206 14.688 8.585 14.832 9 L 15.5 9 C 16.881 9 18 7.881 18 6.5 C 18 5.119 16.881 4 15.5 4 L 10.832 4 C 10.688 4.415 10.454 4.795 10.124 5.124 C 9.546 5.703 8.818 6 8 6 C 7.182 6 6.455 5.703 5.876 5.124 C 5.546 4.795 5.312 4.415 5.168 4 L 1 4 C 0.448 4 0 3.552 0 3 C 0 2.448 0.448 2 1 2 L 5.168 2 C 5.312 1.585 5.546 1.205 5.876 0.876 C 6.455 0.297 7.182 0 8 0 Z M 8 16 C 7.707 16 7.489 16.091 7.29 16.29 C 7.091 16.489 7 16.707 7 17 C 7 17.293 7.091 17.511 7.29 17.71 C 7.489 17.909 7.707 18 8 18 C 8.293 18 8.511 17.909 8.71 17.71 C 8.909 17.511 9 17.293 9 17 C 9 16.707 8.909 16.489 8.71 16.29 C 8.511 16.091 8.293 16 8 16 Z M 12 9 C 11.707 9 11.489 9.091 11.29 9.29 C 11.091 9.489 11 9.707 11 10 C 11 10.293 11.091 10.511 11.29 10.71 C 11.489 10.909 11.707 11 12 11 C 12.293 11 12.511 10.909 12.71 10.71 C 12.909 10.511 13 10.293 13 10 C 13 9.707 12.909 9.489 12.71 9.29 C 12.511 9.091 12.293 9 12 9 Z M 8 2 C 7.707 2 7.489 2.091 7.29 2.29 C 7.091 2.489 7 2.707 7 3 C 7 3.293 7.091 3.511 7.29 3.71 C 7.489 3.909 7.707 4 8 4 C 8.293 4 8.511 3.909 8.71 3.71 C 8.909 3.511 9 3.293 9 3 C 9 2.707 8.909 2.489 8.71 2.29 C 8.511 2.091 8.293 2 8 2 Z" fill="url(%23bBlJHNf4i-866360346-linear-gradient)" height="20.74995px" id="bBlJHNf4i" transform="translate(2 2)" width="20px"/></svg>)
Build once, use everywhere
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="Nj7NFvRmW-2774085185-linear-gradient" x1="1.0000000000000002" x2="-2.220446049250313e-16" y1="1" y2="0"><stop offset="0" stop-color="rgb(254, 242, 205)"/><stop offset="1" stop-color="rgb(249, 67, 6)"/></linearGradient></defs><path d="M 12.341 0.005 C 13.825 0.107 14.698 1.769 13.892 3.06 L 12.7 4.965 C 14.106 5.721 15.301 6.856 16.192 8.142 C 17.308 9.751 18 11.668 18 13.5 C 18 15.805 16.902 17.491 15.182 18.551 C 13.516 19.577 11.308 20 9 20 C 6.692 20 4.484 19.577 2.818 18.551 C 1.098 17.491 0 15.805 0 13.5 C 0 11.668 0.692 9.751 1.808 8.142 C 2.699 6.857 3.893 5.721 5.299 4.965 L 4.108 3.06 C 3.276 1.728 4.234 0 5.805 0 L 12.195 0 Z M 7.601 4.874 C 7.76 5.13 7.796 5.444 7.698 5.729 C 7.6 6.015 7.377 6.241 7.094 6.344 C 5.661 6.865 4.379 7.943 3.451 9.281 C 2.521 10.622 2 12.149 2 13.5 C 2 15.06 2.693 16.125 3.867 16.849 C 5.097 17.606 6.89 18 9 18 C 11.11 18 12.903 17.606 14.133 16.849 C 15.307 16.125 16 15.06 16 13.5 C 16 12.149 15.479 10.622 14.549 9.281 C 13.621 7.943 12.339 6.865 10.906 6.344 C 10.623 6.241 10.4 6.015 10.302 5.729 C 10.204 5.444 10.24 5.13 10.399 4.874 L 12.195 2 L 5.805 2 Z M 9 7.5 C 9.414 7.5 9.75 7.836 9.75 8.25 L 10.875 8.25 C 11.289 8.25 11.625 8.586 11.625 9 C 11.625 9.414 11.289 9.75 10.875 9.75 L 8.125 9.75 C 7.987 9.75 7.875 9.862 7.875 10 L 7.875 11 C 7.875 11.138 7.987 11.25 8.125 11.25 L 9.875 11.25 C 10.841 11.25 11.625 12.034 11.625 13 L 11.625 14 C 11.625 14.966 10.841 15.75 9.875 15.75 L 9.75 15.75 C 9.75 16.164 9.414 16.5 9 16.5 C 8.586 16.5 8.25 16.164 8.25 15.75 L 7.125 15.75 C 6.711 15.75 6.375 15.414 6.375 15 C 6.375 14.586 6.711 14.25 7.125 14.25 L 9.875 14.25 C 10.013 14.25 10.125 14.138 10.125 14 L 10.125 13 C 10.125 12.862 10.013 12.75 9.875 12.75 L 8.125 12.75 C 7.159 12.75 6.375 11.966 6.375 11 L 6.375 10 C 6.375 9.034 7.159 8.25 8.125 8.25 L 8.25 8.25 C 8.25 7.836 8.586 7.5 9 7.5 Z" fill="url(%23Nj7NFvRmW-2774085185-linear-gradient)" height="20px" id="Nj7NFvRmW" transform="translate(3 2)" width="18px"/></svg>)
Convert designs into revenue
PROCCESS
How We Make You a Leader
week 1
Find the Gap
Know your customers.
Understand their decisions.
Identify white space.
What happens:
-
Market and competitive analysis
-
Customer behavior research
-
Opportunity mapping
-
Strategic positioning workshop
week 2-3
Sharpen the Blade
Craft your message.
Define your voice.
Make belief inevitable.
What happens:
-
Brand messaging and voice
-
Value proposition development
-
Visual direction exploration
-
Brand guidelines
week 4
Own The Space
Design for impact.
Build for trust.
Dominate every touchpoint.
What happens:
-
Visual identity system
-
Website design and development
-
Brand asset creation
-
Scalable design systems
week 5-6
Win Everywhere
Launch with momentum.
Equip your team.
Scale without losing quality.
What happens:
-
Launch coordination
-
Additional marketing materials
-
Investor presentation assets
-
Team training and handoff
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1700 500" xmlns="http://www.w3.org/2000/svg"><path d="M 798.273 176.488 C 421.161 176.488 411.452 0 0 0 L 0 500 L 1700 500 L 1700 0 C 1104.398 0 1174.144 176.488 798.273 176.488 Z" fill="rgb(50, 41, 47)" height="500px" id="t91303awr" width="1700px"/></svg>)
SERVICES
I Have a Very Particular Set of Skills
01
Stand out.
Attract better customers.
Build value that lasts.
BRAND IDENTITY & STRATEGY
view details ↗
02
Convert more visitors.
Explain complex ideas simply.
Scale without rebuilding.
WEBSITE DESIGN & DEVELOPMENT
view details ↗
03
Make it easy to use.
Hook users faster.
Build products they love.
PRODUCT DESIGN (UI/UX)
view details ↗
04
Close more deals.
Land investors.
Launch campaigns that perform.
GO-TO-MARKET DESIGN
view details ↗
