Key Points

• Freelancing versus Full-time.

• Separate portfolio destinations, i.e., a “relatable and personal” view of your work and a more “organization-focused” portfolio.

• How to find clients to work with while freelancing.

• How to present a demo reel / “sizzle reel”.

• Creating more client-focused projects.

To Think On

• What type of clients do you want to work with and the type of work you want to create for them?

• Being younger in your career, how do you find more ways to present the work you’ve already created to make it more relatable for clients?

• Going down the route of a freelancer versus a full-time employee.

Actionable

• Add more motion elements to your portfolio website to really communicate that on first view of your website.

• Update your reel to include more experiments and not just final projects.

• Create more views and different experiments with your work to present it in different applications.

References

• Studio DIA – Great studio that works in a similar space.

• George Dooley – Creative doing similar work and presents it really well.