October 1, 2025
From Graphic Designer to Art Director with Your Portfolio Website
Content
Table of contents
Key Points
How to reflect your work for the role you want.
Formatting your projects for better organization and narrative.
Importance of reflecting the role of an art director in portfolio.
Tips for improving image presentation and arrangement.
To Think On
How can you ensure that the presentation of your projects is in alignment with your role as an art director?
What are the core aspects or "big moments" in your projects that should be highlighted?
How can you convey the strategy, concept, and direction of each project in a clearer way?
What improvements can be made in presenting social media works and ensuring a balance in their quantity?
Actionable
Remove the repeated "thank you" text from project presentations.
Restructure the presentation of social media work to avoid overwhelming the viewer.
Improve your project's description to better articulate the strategy, concept, and direction.
Consider presenting big images from your execution outside of phone mockups for larger impact.
Highlight awards and recognitions for each project more prominently.

meet the design guy
Jon Sorrentino
I'm a product designer partnering with founders worldwide. I've led design at PepsiCo, Barstool Sports and high-growth startups. I believe the best design happens when you keep your hands in the work.
Threads
X
Don’t let design be your bottleneck.