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From Graphic Designer to Art Director with Your Portfolio Website

October 1, 2025

From Graphic Designer to Art Director with Your Portfolio Website

Content

Table of contents

Key Points

  • How to reflect your work for the role you want.

  • Formatting your projects for better organization and narrative.

  • Importance of reflecting the role of an art director in portfolio.

  • Tips for improving image presentation and arrangement.

To Think On

  • How can you ensure that the presentation of your projects is in alignment with your role as an art director?

  • What are the core aspects or "big moments" in your projects that should be highlighted?

  • How can you convey the strategy, concept, and direction of each project in a clearer way?

  • What improvements can be made in presenting social media works and ensuring a balance in their quantity?

Actionable

  • Remove the repeated "thank you" text from project presentations.

  • Restructure the presentation of social media work to avoid overwhelming the viewer.

  • Improve your project's description to better articulate the strategy, concept, and direction.

  • Consider presenting big images from your execution outside of phone mockups for larger impact.

  • Highlight awards and recognitions for each project more prominently.

meet the design guy

Jon Sorrentino

I'm a product designer partnering with founders worldwide. I've led design at PepsiCo, Barstool Sports and high-growth startups. I believe the best design happens when you keep your hands in the work.

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Don’t let design be your bottleneck.