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Making a Strong Impression with Your Design Portfolio

October 1, 2025

Making a Strong Impression with Your Design Portfolio

Content

Table of contents

Key Points

  • Curating your portfolio projects to match your style and aesthetic.

  • How to showcase your work as a collective display of your capabilities.

  • Formatting design project pages.

  • How to connect with viewers who aren't creative or design oriented.

To Think On

  • How do you want to present yourself when viewers see your portfolio website?

  • Among all your projects, which ones align with your style and aesthetic the most? Which ones feel off-brand and might need removal?

  • What additional information can you provide within your projects to give viewers a clearer understanding of your process and the project context?

Actionable

  • Add an introduction line or tagline on your homepage to give viewers an idea of who you are and what you do.

  • Start filtering your projects and align your portfolio more closely with your preferred style and aesthetic.

  • Improve project formatting on your website, making sure to include detailed descriptions and articulate your thought process for each project.

meet the design guy

Jon Sorrentino

I'm a product designer partnering with founders worldwide. I've led design at PepsiCo, Barstool Sports and high-growth startups. I believe the best design happens when you keep your hands in the work.

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