October 1, 2025
Making a Strong Impression with Your Design Portfolio
Content
Table of contents
Key Points
- Curating your portfolio projects to match your style and aesthetic. 
- How to showcase your work as a collective display of your capabilities. 
- Formatting design project pages. 
- How to connect with viewers who aren't creative or design oriented. 
To Think On
- How do you want to present yourself when viewers see your portfolio website? 
- Among all your projects, which ones align with your style and aesthetic the most? Which ones feel off-brand and might need removal? 
- What additional information can you provide within your projects to give viewers a clearer understanding of your process and the project context? 
Actionable
- Add an introduction line or tagline on your homepage to give viewers an idea of who you are and what you do. 
- Start filtering your projects and align your portfolio more closely with your preferred style and aesthetic. 
- Improve project formatting on your website, making sure to include detailed descriptions and articulate your thought process for each project. 

meet the design guy
Jon Sorrentino
I'm a product designer partnering with founders worldwide. I've led design at PepsiCo, Barstool Sports and high-growth startups. I believe the best design happens when you keep your hands in the work.
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