When pursuing a career in graphic design, two main paths come to mind:

1. Working full-time as a graphic designer at a company or creative agency

2. Working as an independent contractor, also known as a freelancer

Each path has its pros and cons, but in this article, we will focus on what it is like to work as a freelance graphic designer and whether you should freelance graphic design.

To work as and become a successful freelance graphic designer, you must be able to manage your time effectively, have great communication skills, market yourself to clients, and also be financially responsible to manage your business’s finances.

While all of this may sound a bit scary, as someone who recently decided to become a freelance designer, I will walk you through everything I’ve learned so far and what I wish I knew before starting my own freelance graphic design business.

Can You Freelance As a Graphic Designer?

First, let’s talk about if it is even possible to freelance as a graphic designer. The answer is YES. Many designers choose this career path for various reasons. In April 2022, Zippia estimated there are over 120,000 freelance designers employed in the U.S. alone. Imagine the rest of the world!

Becoming a freelance graphic designer essentially makes you your boss, offering flexibility, unlimited earning potential, and the ability to work on a variety of projects.

Is It Hard To Become A Freelance Graphic Designer?

Becoming a freelance graphic designer can be simple—pick a name for yourself and find some client projects to get started. However, it requires personal reflection to see if you are ready to make the leap.

Some challenges include:

• Inconsistent flow of work

• Lack of health and security benefits

• Potential interference with work-life balance

In this article, I’ll share lessons I’ve learned and what I wish I knew before starting my freelance business.

Are You Comfortable Wearing Multiple Hats

As a freelance graphic designer, you are more than just a designer. You are also the:

• Boss

• Marketer

• Project manager

• Accountant

• And more

Being comfortable with these responsibilities is crucial. While becoming a freelance designer can seem simple, it requires mental strength and the ability to learn new skills quickly. If you are willing to embrace new experiences, freelancing can be very enjoyable and allow you to grow in many ways.

Managing Your Time Is Key

Freelancers decide how to spend their time, but it’s easy to waste time on tasks that don’t grow your business.

For example:

• Finding clients

• Balancing multiple short-term projects

• Managing client communications

Time management is critical to ensure productivity and steady business growth.

The More Communication, The Better

Freelancing requires extensive communication with clients. Treat yourself as the head of a small agency.

• Schedule daily meetings or weekly check-ins

• Review work, goals, and updates

Communication is key for smooth client relationships.

Know How To Market Yourself to Clients

Marketing is crucial for bringing in new clients. Key skills include:

• Identifying your ideal client

• Understanding their problems

• Explaining how your services solve those problems

Combined with a strong portfolio, marketing helps you secure consistent work.

Your Work Environment Matters

Freelancers can work from anywhere: home, cafes, or even remote locations.

• Reliable internet and workspace are critical

• Consider coworking spaces for productivity and privacy

Finding the environment that works best for you is key to success.

Work Can Be Inconsistent

Freelancers may experience gaps between projects.

• Time management helps maintain a steady workflow

• Ensures income stability and business continuity

Less Security And Perks

Freelancers must manage benefits like:

• Healthcare

• Retirement

• Paid time off

I prepared for freelancing by saving and learning to manage finances while working full-time for 8 years.

For questions on financial prep, you can DM me on Instagram.

Becoming Financially Responsible

Freelancers need to:

• Price work correctly

• Invoice clients

• Organize finances for taxes

Tools like Business CC can help manage clients, projects, and invoices efficiently.

Business CC is $39 with a 50% discount using code “FIRST50” for the first 50 readers.

Balance Is Everything

Being your own boss is great, but balance is crucial:

• Know when work starts and ends

• Avoid burnout

• Spend time with friends, family, and personal pursuits

If you want to start your freelance graphic design journey but are unsure how, consider signing up for a free 30-minute 1-on-1 review with me over Zoom.

Check out Business CC to manage, track, and grow your freelance business. Use code “FIRST50” for 50% off for the first 50 readers.

Follow me on TikTok and Instagram for tips and updates.