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The Fear of Starting

October 1, 2025

The Fear of Starting

Content

Fairytale Watercolors, Identity for Sundance Film, New Free Font Service, Ai Powered Design, and more.

Table of contents

Here is your freshly squeezed design inspiration for the week of April 24, 2023:

TL;DR

  • SOMETHING GORGEOUS: Rain Szeto's Fairytale Watercolors

  • PORTFOLIO OF THE WEEK: Augstin & Inés

  • Sundance Film by Porto Rocha

  • Fontshare by ITF

  • Ai Powered Apple Watch Game App Design

  • ONE TOK: Design ASMR

  • ONE LEARNING: The Fear of Starting

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Resource of the Week

Img.Upscaler

Have you ever received a low-resolution image from a client and had to make it work? Previously I would panic and layer textures to make it “cool.”

Now, I use Img.Upscaler, a web-based AI image enlarger that:

  • Increases image size without losing quality

  • Sharpens blurry photos

  • Turns low-res images into crisp ones

No subscription required — buy once, use for life.

How I used to love buying a CD and keeping it forever...

Get Started with Img.Upscaler Today

Something Gorgeous

Rain Szeto's Fairytale Watercolors

Rain's work captures fairytales in a way unlike Disney. You can immerse yourself in every scene, complete with cute cats and lifelike, intricate details.

My favorite part is how she captures amazing shadows, making everything gorgeooooooous.

Check out her print shop and Instagram.

See more: Instagram link

Portfolio of the Week

Augstin & Inés

Inés Rama and Agustin Posse are designers from Buenos Aires, Argentina. They created a concept banking app with no visual or technical limits.

Why I love this portfolio:

  1. Self-initiated project — perfect example of “come up with a project on your own”

  2. Portfolio hosted on Behance — still a great platform

  3. Case-study content demonstrates balance between functionality and creativity

Portfolio Rating: 8.1/10

Check out Inés and Agustin on Behance.

View Augstin & Inés's portfolio here

Creative Finds

Sundance Film by Porto Rocha

Porto Rocha created the long-term branding for Sundance Film Festival. Helvetica-inspired type and motion give it a 90s MTV vibe.

View more here

Fontshare by ITF

Fontshare is a free professional-grade font service from the Indian Type Foundry (ITF). 100% free for personal and commercial use.

View more here

Ai Powered Apple Watch Game App Design

Using AI, you can assist in building entire apps. See an example of an Apple Watch game built using AI.

View more here

ONE TOK

Design ASMR

Valerio Dimario creates mesmerizing animations. This ASMR-inspired animation features shifting colors, relaxing music, and blobby shapes.

View more here

One Thing I Learned

The Fear of Starting

During a portfolio review, a designer mentioned wanting to develop and sell their own products.

Key takeaway: Getting started is often the hardest part. Common hurdles:

  • Fear of failing

  • Fear of judgment

  • Overwhelmed by options

  • Overwhelmed by time commitment

  • Feeling under-informed

Advice:

  • Most people don’t care as much as you think — focus on your own progress

  • Research enough to decide, but don’t overdo it

  • Break goals into small tasks

  • Seek advice from experienced people

  • Forget perfection — even messy work can be beautiful

I hope this helps you make something awesome this week!

PS: I’m heading to Bali at the end of the month — coffee if you’re around.

PPS: Send any recommendations my way 🙏

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meet the design guy

Jon Sorrentino

I'm a product designer partnering with founders worldwide. I've led design at PepsiCo, Barstool Sports and high-growth startups. I believe the best design happens when you keep your hands in the work.

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Don’t let design be your bottleneck.