Here is your freshly squeezed design inspiration for the week of July 03 2023.

• SOMETHING GORGEOUS: Most(Netflix) Rebrand by Studio Nari

• PORTFOLIO OF THE WEEK: Cassie Xu

• Stride Into Nature by Outwit Design

• Matty Benedetto on Design Tangents

• Stampsolector by Shane Finegan

• ONE TOK: Redesigning Everyday Signs

• ONE LEARNING: Starting Before You're Ready

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Resource of the Week

Archives.design

A treasure trove of old and vintage design books and resources. Not only is this cool if you want a physical copy, but also for the pure visual inspiration.

I often reference older design materials before searching the internet. Some of the covers are gorgeous, and if I were back at my physical office, I would have already ordered a few copies.

Get Started with Archives.design Today

Something Gorgeous

Most(Netflix) Rebrand by Studio Nari

Most is the Netflix sub-brand for LGBTQIA+ storytelling. I love this campaign because it was created by one of my favorite design studios, Studio Nari.

Led by Caterina Bianchini, Studio Nari created a typography-centric brand identity with a bold wordmark inspired by Netflix Sans. They also introduced a new weight: Netflix Sans Most.

This is the type of project I dream about working on in my own design studio. I will continue looking to Studio Nari for inspiration.

View more here

Portfolio Of The Week

Cassie Xu

Cassie Xu is a UX designer based in NYC who graduated in 2022. Her portfolio is simple but the content is excellent. Most projects are school or self-made projects.

A question I get a lot: "What if all I have on my portfolio website is school projects?" My advice: revisit and redesign them as you’d like. Cassie’s portfolio is a great example of this.

She separates her important 'client' work on the first page and all other projects on a page labeled 'Play'. This keeps work and play distinct while showcasing her illustrations and experiments.

Portfolio Rating: 8.2/10

Built with: Webflow

View Cassie Xu's portfolio here

Creative Finds

Stride Into Nature by Outwit Design

A playful brand identity with a beautiful color palette and motion assets by Outwit Design.

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Matty Benedetto on Design Tangents

Matty Benedetto (Unnecessary Inventions) joins Cool Hunting's podcast 'Design Tangents' for a conversation about his creative process.

Favorite lesson: "Just because it's unnecessary, doesn't mean it's useless."

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Stampsolector by Shane Finegan

PASSION PROJECT ALERT! Shane combines sneakers, stamps, and storytelling into Stampsolector. A great reminder to explore your own passion projects.

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ONE TOK

Redesigning Everyday Signs

Max’s sign redesign videos keep improving. I’m waiting for the NYC municipal board to call him to redesign Manhattan’s public signage.

View more here

One Thing I Learned

Starting Before You're Ready

Portfolio Squeeze is a monthly roundup of top portfolio examples and portfolio Q&A tips.

Before launching last Friday, I had 5 sub-tasks including automations, design, and content planning. I could have postponed, but instead I said "f*ck it!" and launched. It may need work, but I overcame the fear of imperfection and established a recurring routine.

What is something you keep pushing off? Could you just say "f*ck it" and launch it this week?

If you want motivation or tips for your project, reply to this email.

PS: What did you think of the first Portfolio Squeeze?

PPS: Thank you to everyone who applied for my first portfolio template Front Page. I will review all applications this week!

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