October 1, 2025
Writing About You
Content
Furniture that grows, what the fock mockups, get with the floow.
Table of contents
All you have to do is add water!
This week's Creative Juice features an innovative approach to delivering furniture, writing about descriptions for your portfolio website, and more. Let's get into it.
Creative Juice is a weekly newsletter published every Monday morning so you can start your week feeling inspired creatively to make cool sh*t and get paid for it. Every Monday I share something gorgeous, a portfolio of the week, three creative finds, one amazing post from social media, and one lesson I learned recently.
If you have an idea of how I can improve Creative Juice and make it better, feel free to submit your feedback here.
TL:DR
SOMETHING GORGEOUS: Just Add Water Furniture
PORTFOLIO OF THE WEEK: Breaking Your Portfolio Into Pieces
CREATIVE FIND 01: Get With The Floow
CREATIVE FIND 02: What The Fock?
CREATIVE FIND 03: What Era Movie Are You?
One Gram: Lines on Lines on Lines
ONE LESSON: Writing About You
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Something Gorgeous
Just Add Water Furniture

Under Pressure Solutions by ECAL
While sponges may not be the most beautiful objects, the concept of using sponge material to create furniture that expands upon delivery is gorgeous.
Inspired by the iconic UP5 armchair by Gaetano Pesce, UPS (Under Pressure Solutions) uses cellulose sponge, a biosourced and biodegradable material. This lightweight furniture system can be shipped compressed and expands when moistened, eliminating the need for assembly. UPS builds on flat-pack and self-assembly furniture principles, offering a sustainable solution while challenging traditional aesthetics.
The case study showcases the process from concept to prototyping. Some pieces allow users to sit and stand on them with no problem.
Portfolio of the Week
Breaking Your Portfolio Into Pieces

Tanya Ermolaeva
Do you hate talking about yourself?
"Who am I to say this or that about myself when I'm a new designer?"
Have you thought about breaking it into little pieces?
Tanya, a London-based designer with 7+ years of experience, created an about section with draggable cards. Visitors scroll past cards with her who, what, when, and background information—a novel approach to presenting yourself.
Her portfolio also separates product design case studies from visual design projects, showing versatility and skill.
What do you think of Tanya's portfolio website? Which section is your favorite?
Score: 8.9/10
Built with: Framer
Creative Finds
Get With The Floow

Floow Branding by Studio sch_
Recent visual identities often include squiggles, but this branding stands out with its iconic illustrated tennis ball pattern.
What The Fock?

Fockups Vol. 2
Designers love sophisticated mockups, but Fockups shows what your designs end up on in the real world.
What Era Movie Are You?

100 Years of Columbia Pictures Quiz by Watson Design Group
An interactive quiz deciphering which movies influenced you the most. I got Talladega Nights!
One Gram
Lines on Lines on Lines

@paper_and_markers_official
Time-lapse drawing highlighting midtones, shadows, and highlights—absolutely mesmerizing.
One Lesson
Writing About You

After reviewing portfolio websites and launching two of my own templates, I realized starting creatives often struggle to write descriptions. Previous templates were overcomplicated, with messy layers and unnecessary components.
So with this in mind, I created a new template called Headline, inspired by my template Front Page. Headline focuses on:
Easy editing of descriptions
Simplified project presentation
Animated elements to elevate the portfolio
I’d love your feedback, positive or negative—let me know with a reply.
PS. Let me know if you think you could put this template to good use.
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meet the design guy
Jon Sorrentino
I'm a product designer partnering with founders worldwide. I've led design at PepsiCo, Barstool Sports and high-growth startups. I believe the best design happens when you keep your hands in the work.
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